At three points in the commercial, the toy uses phrases that could be seen as a marketing tactic toward children, Ifland said: "what's up world?" Travis Scott meal at McDonald's: What's the cost and is there a toy? 'Food-Like Substances': Consumers have the freedom to choose what they eat. "The toy uses 'my' in front of each item in the meal to make clear that this is what the child should order to be in the in-crowd with the character.". The super-limited Travis Scott action figures from the commercial for the McDonald’s Cactus Jack Meal collaboration are now reselling for $55,000 USD. Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram. The now-pricey toy was intended to help advertise the fast food brand’s Travis Scott meal, or the ‘Cactus Pack,’ which adds bacon to a standard Quarter Pounder with cheese. We really wonder if the meal will also come with a toy. There also appears to be a Happy Meal toy set including a figurine of Travis, complete with French fries, soft drink, burger, and even a mask. One night at. Celebrity partnerships like the one with Scott will be the future as restaurants look to simplify their menus due to food supply chain issues with the COVID-19 pandemic while still offering new reasons to return. Shop it here, if you can. Wait...Why do people fall for celebrity endorsement? Create one. The Travis Scott Meal is the first of Mcdonald’s new Famous Orders series, and will be available starting September 8th until September 21st. "Celebrity endorsements work," she said. McDonald's just released a meal ad featuring Travis Scott as a Happy Meal Toy. Amy Duong — August 27, 2020 — Lifestyle. SMASH THE LIKE BUTTON! Across our full menu, we're committed to using quality ingredients — like the 100% pure, fresh beef in Travis's signature order.". The meal will be available at restaurants across the U.S. excluding Hawaii, Alaska and U.S. territories. McDonald's new Travis Scott Meal TASTE Test with a surprise! "People want to emulate celebrities. The commercial also includes close-ups of the meal that would activate cravings in addicted neurons in the reward centers of the brain, she said. Medicom Toy lance une série de BE@RBRICK en hommage à Star Wars: Avec Dark Vador, R2-D2, C-3PO ou encore Chewbacca. Seoul-based artist ccreatt specializes in three dimensional artwork and the latest design is made in collaboration with McDonald's -- launching a Travis Scott toy. In essence, The Travis Scott Burger is a quarter pounder containing 100% fresh beef burger, containing two slices of melted cheese, sauces (mustard & ketchup), pickles, onions and shredded lettuce. "We also offer a variety of menu options and customization opportunities as well as transparently provide nutrition and ingredient information through our Nutrition Calculator and Mobile App, so people can make informed choices that fit their needs.". McDonald's Happy Meal Features a Travis Scott Toy. Here's what it was like. View upcoming Earnings, Ratings, Dividend and Economic Calendars. People know, like, and trust celebrities so consumers are made comfortable buying the products they endorse. Toys In The Commercial: McDonald's marketed its Travis Scott meal with a toy version of the popular rapper in a commercial. McDonald's Likely Knows The Risks: It's "certainly possible" that McDonald's management is aware of the social risks of promoting its food products with Scott, but proceeded anyways with a marketing campaign, Ifland said. McDonald's Responds To Criticism: The restaurant chain's collaboration with Scott is about McDonald's fans and giving them an opportunity to enjoy a order in a new way, the company told Benzinga in a statement. If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com. McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. Forget Travis Scott. The ad for the Travis Scott Meal, which was released today, features Scott as a Happy Meal toy of himself showing off the combo, which he touts as his “same order since back in Houston.” It’s become so popular that some McDonald’s actually ran out of the ingredients to make it temporarily. Don't have a Benzinga account? He told me the meal had become a popular order at the store, even though it was basically just a “quarter-pounder with lettuce.”. The company may even be looking to reverse a trend seen over the past few years in which healthier alternatives to McDonald's like Chipotle Mexican Grill, Inc. (NYSE: CMG) rose in popularity, she said. As fast-food restaurants pare down their menus due to supply strains imposed by the COVID-19 pandemic, the McDonald’s marketing ploy makes sense. Posted-In: Addictive Food Fast Food food marketingRestaurants Exclusives Interview General Best of Benzinga, Thank you for subscribing! Rapper Travis Scott is about to become the first celebrity to have their name on McDonald's menu since Michael Jordan's "McJordan" nearly 30 years ago. Author Michael Moss detailed in his 2014 book "Salt Sugar Fat: How the Food Giants Hooked Us" how processed food manufacturers consciously make their foods addictive. The meal includes a quarter-pound burger with his favorite fixing, a medium fries with a side of dipping sauce, and a medium sprite. The meal that Scott will be supporting includes a Quarter Pounder topped with bacon and lettuce. The Travis Scott Meal includes a Quarter Pounder with cheese, bacon and lettuce, french fries with BBQ sauce dip and a Sprite drink for $6. "Once the child feels wanted, the child may be motivated to avoid offending the character and risking rejection by following suggestions and ordering the same meal," Ifland said. McDonald’s logo is placed at the top left corner of the package, below which “Traviss Scott” block letters and a thinly sketched doodle appear. "It is reasonable to assume that McDonald's is also using this kind of research and development," Ifland said. ", Related Link: Travis Scott Broke McDonald's Supply Chain. Toys In The Commercial: McDonald's marketed its Travis Scott meal with a toy version of the popular rapper in a commercial. © 2020 Benzinga.com. The ad for the Travis Scott Meal, which was released today, features Scott as a Happy Meal toy of himself showing off the combo, which he touts as his “same order since back in Houston.” This gesture toward authenticity (eat the very same thing Travis Scott eats!) J Balvin follows Travis Scott with his own McDonald's mealThe Travis Scott meal’s reigning time as the celebrity meal dominating McDonald’s menu has come to an end. "The items shown combine such addictive ingredients as sweetener, flour, gluten, salt, concentrated dairy (cheese), processed fat and high-heat potato (fries).". Travis Scott Meal coming to McDonald’s This is the first time since 1992 that a celebrity’s name has been featured on the McDonald’s menu, only done prior by the legendary Michael Jordan. I should have realised that maybe I wasn’t hip enough to order the Travis Scott burger when the McDonald’s manager at the drive-thru questioned my intentions. We took a 4-hour flight on the new Delta Airbus jet that Boeing tried to keep out of the US. A new McDonald's commercial features a toy version of Travis Scott wearing his Air Jordan 1 High collab to promote the rap megastar's meal. Filed under fast food , mcdonald's , travis scott , 9/8/20 Share this article: People scramble for the celebrity-themed combo right after it was released. It's just a burger combo with the regular prices? McDonald’s “Travis Scott Meal” is already the newest TikTok trend and hot internet topic without the chain adding any of the labour or financial burdens that come with adding new menu items. In About-Face, UK Will Not Allow Huawei To Be Involved In Any Part Of... Universal Orlando Parks Will Reopen June 5 Despite Risk Of... Pro-Privacy Lawmakers Secure A Vote To Protect Browsing Data From... Jurassic World: Dominion Is Definitely Not The Planned End Of The... White Twitch Talk Show Host Finally Drops 'Rajj Patel' Moniker, Everything We Know About The PlayStation 5. This wouldn't necessarily be anything new. Travis Scott McDonald's Meal Details: Food, Price, Merch, Toy? Celebrities have always been used to promote addictive products, Ifland said, dating back to the era of Humphrey Bogart and Lauren Bacall smoking in movies. References: hypebeast. You can still get the Travis Scott Meal through Oct. 4. at participating restaurants. The fast food chain have a full meal that includes the burger, fries and a sprite and lets not forget the bbq dip. The deal also brings up an important social issue that may be overlooked: the use of celebrities to "promote addictive products," processed food addiction expert Dr. Joan Ifland, Ph.D., told Benzinga in an email. Opinion: Federal Cannabis Legalization Hinge... Privacy Policy / Do Not Sell My Personal Data. Everything you need to know about the market - quick & easy. I went to McDonald’s to find out. Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest. It’s now J Balvin’s time to shine. Benzinga does not provide investment advice. Travis Scott Broke McDonald's Supply Chain, Why McDonald's Stock Hasn't Soared During The Pandemic, The New Unhappy Meal At McDonald's: Higher Prices, DoorDash's Valuation Is Too Lofty, Joe Terranova Says, 3 Restaurant Stocks Investors Should Own Ahead Of Vaccine Rollout, Benzinga's Top Upgrades, Downgrades For December 7, 2020, 10 Biggest Price Target Changes For Monday. Whats in the Travis Scott Burger? "We're excited to offer our customers the chance to connect with Travis over a shared love of McDonald's food. But does the $US6 Cactus Jack collaboration deserve the hype? Is the burger really LIT?! Travis Scott’s McDonald’s meal is finally here and fans are “loving” it.On Tuesday, September 8, Travis’ long-awaited collaboration with McDonald’s debuted on McDonald’s menus. McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. The burger also comes with a side of medium fries, barbecue sauce, and a Sprite, and costs six dollars. Instead, McDonald's should task a celebrity with promoting its healthy products, such as salads, she said. A balance is needed, she said, as food addiction is real, and scientific studies have found people get a dopamine high from eating processed foods. "The combination of a variety of addictive ingredients makes the food more addictive and harder to quit," Ifland said. Mcdonald's Corp's (NYSE: MCD) partnership with rapper Travis Scott marks its first celebrity collaboration since a series of iconic commercials with NBA legend Michael Jordan in the 1990s. Music, Video, Tour, Shop I moved to the US from China — here are the biggest cultural differences I've noticed between the 2 countries, Bath & Body Works is now a standalone company — we visited a store and saw why it's been L Brands' secret weapon, CBA and NAB pass on RBA interest rate cut in full, but ANZ and Westpac defy Treasurer Josh Frydenberg's orders, How to watch Netflix on your TV in 5 different ways, The incredible story of Ferrari's 72-year journey from an upstart racing team to a $27 billion luxury brand. The burger also comes with a side of medium fries, barbecue dipping sauce and a Sprite, and costs six dollars. Part of that, whether it’s Travis Scott or Gizmo, is getting some of that love by drafting off pop cultural characters it has the marketing clout (and budget) to tap into. But once processed foods shift from real food to "addictive food-like substances," there needs to be a discussion on how a well-established body of law comes into play, Ifland told Benzinga. 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To get the meal for $6 it must be ordered through the McDonald’s app. In the video, a toy version of Scott — which resembles the one featured on his “Rodeo” album cover — broke down the meal while wearing his Air Jordan 1 High collab… By creating an account, you agree to theTerms of Service and acknowledge our Privacy Policy. But that’s exactly what McDonald’s is counting on with its star-studded, albeit strange, collaboration with the “Sicko Mode” artist. It’s just too bad Buddy The Elf’s meal isn’t his glorious spaghetti breakfast recipe. The Official Travis Scott website and store. While his Jordans might be hard to come by, the Travis Scott McDonald's toy has been listed for $55,000 on resale platform StockX. A daily collection of all things fintech, interesting developments and market updates. Get pre-market outlook, mid-day update and after-market roundup emails in your inbox. The new special meal includes all the 29-year-old rapper’s favorite things. The advertisement for the Travis Scott Meal, which was delivered today, highlights Scott as a Happy Meal toy of himself flaunting the combo, which he promotes as his “same request since back in Houston.” This motion toward realness (eat exactly the same thing Travis Scott eats!) The collab meal includes a Quarter Pounder with Cheese, bacon and lettuce, a medium order of fries with BBQ sauce and a Sprite. "Yeah, you — follow me" and "you can try too.". “Uh, I’m actually doing a food review,” I responded, acknowledging I’m not an active listener of the famous rapper. The Travis Scott Meal … I ordered the new meal and while the burger didn’t taste like anything out of the ordinary, it was cool taking part in this year’s oddest celebrity collaboration. The now expensive toy was intended to help advertise the fast food brand Travis Scott meal, or the “Cactus Pack,” which adds bacon to a standard quarter-pounder with cheese. Eager fans can't wait to grab a bite - McDonald's has joined hands with the Houston rapper to announce a new meal which will be available across the US starting September 8 through October 4 CAMEROON MAGAZINE - CAMEROUN INFO - CAMEROUN ACTU 2020, astroworld concert, Hamburger, Houston, McDonald's, mcdonald's staff, … The advert for the Travis Scott Meal, which was launched at present, options Scott as a Blissful Meal toy of himself exhibiting off the combo, which he touts as his “ … “I have to ask, do you actually like Travis Scott or are you ordering this because of the internet hype?” they asked me through the window. All rights reserved. Travis Scott (7,324 words) exact match in snippet view article find links to article September 2020 ... where there is a support group for discarded kids' meal toys from over the years, with a kids' meal toy version of Buzz taking his place. 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